Avoid Four Common Web Design Mistakes to Boost SEO Ranking

 

Whether you are building a new website or redesigning your existing one, you should never forget important SEO elements. Without SEO elements, your site will never rank high in the search engine result pages (SERPs), which means people will never find it. Quite naturally, your site will be of no use if your target audience fails to find it.

Now, we are going to talk about some common website design mistakes that affect SEO ranking. Make sure you avoid these mistakes to reach your audience in the target market.

Not Using H1 Tags

Imagine you have a website with stylish design and eye-catching colours. But unfortunately, nobody finds it in SERPs. Isn’t it too bad?

Now the question is – why this happens? Well, missing H1 tags can be one of the most common reasons why your website fails to appear on the top of the list. H1 tags are one of the most important SEO elements that help search engines understand what your webpages are about. When you include H1 tags, there are chances that your website will rank high. Missing H1 tags thus means losing the scopes for ranking high.

To make your site SEO-friendly, you can seek help from experts who offer customised solutions for search engine optimisation in Cape Town and other places near you.

Large Media Files and Images

Does your website take too long to load? Probably, it contains a lot of high-resolution images and large media files, and this is the reason why it loads slowly.

To boost your website’s loading speed, you can compress some of these large files and make their size smaller. Tools like Optimizilla, Kraken, and ImageRecycle are pretty much useful for this. Image optimisation is also a great way to improve a website’s loading speed.

Popups

Google always prefer those websites that create good user-experience. Using popups may lead to poor user experience. So, be careful about it. Popups will not only annoy your visitors, but they can also affect your SEO ranking. Make sure you do not make any mistakes that may prevent your site from ranking high.

If necessary, seek help from professionals who provide SEO and web design services in Cape Town and any of your desired locations. Whether it is about building a user-friendly site or improving your ranking, they can help you in several ways.

Thin Content

A website with too short content or thin content is not potential enough to rank high. To improve your website’s ranking, make sure you fill the webpages with SEO-friendly and high-value content. By creating catchy content, you can easily grab the attention of your potential clients.

Improving your website’s ranking will not be difficult when you use the best SEO strategies and avoid the mentioned mistakes. So, just keep in mind what we have said and use proper SEO tactics to boost your ranking.

A Brief Discussion on Six Do-It-Yourself SEO Tips and Tricks

Search engine optimization (SEO) is perhaps the most effective digital marketing strategy that helps businesses reach larger segments of the population in absolutely no time. Now, one may seek professional assistance, and enjoy a desirable outcome under all circumstances, but, in case you are short on money at present, try the below-mentioned DIY tricks.

Enhance Title Tags

The experts offering quality yet affordable services of search engine optimization in Cape Town said a practical title tag could attract traffic beyond geographical boundaries. Why use default titles generated by your platform if they make no sense, right? If you sell shoes for women, make sure to add the two words ‘shoes’ and ‘women’ on all the page titles.

Grasp Keyword Research

None can deny the significance of thorough keyword research. Before uploading content on the website, know the phrases and words that the consumers use while searching for the products you sell and incorporate them as naturally as possible. Never assume but always use something that you have found through evidence.

Understand Competition

Find out the competitors that provide the same products and services as you, or race for the same keywords. See how they have formulated their webpages and how much they are investing in social media platforms. Now, use the data collected to perform better than them.

Foster Link Equity

Link equity could be described as the amount of topically relevant and high-quality websites that link to your business. Acquiring links from authentic sources and producing as well as marketing different types of content are two amazing ways of fostering link equity. Implement them with diligence.

Be Aware of Analytics

The experts carrying out WordPress web design in Cape Town said you cannot optimize something that you cannot measure. To gain SEO success, you must be aware of Google analytics. This will let you know which webpages require improvement immediately, and which are performing efficiently.

Read SEO Articles

Finally, yet importantly, read the articles online on search engine optimization to expand your knowledge. You will come to know about the diverse techniques and the trends emerging every now and then. By making full use of whatever you learned, your business will certainly reach unimaginable heights of prosperity. Now that is great.

Planning on fabricating an SEO campaign on your own? If yes, be prepared to get stuck a lot of times. Instead of giving up all the work that you have done until now, request for support from the varied communities out there. Google’s Webmaster Forum is an exceptionally helpful place where a talented team of marketers and developers answer your questions, resolve your issues, etc.

How to Design Attractive Websites? Five Principles to Consider

Not every web designer out there is capable of understanding what exactly breaks or makes a website. Web design, to a great extent, relies upon creativity, thus, is considered more art and less science. However, since it is innately after all a way of presentation, a few principles apply. By following the below-mentioned pointers, anyone could create an attractive design and move closer to achieving fame. Remember, experience and skills still matter.

Balance

According to the top-notch professionals offering quality yet affordable website design services Cape Town, balance ensures the website does not slide from one side to the other. You can manipulate the overall visual weight of the design by changing the size and color as well as by removing and adding elements. Achieving balance is a challenging endeavor that only a trained eye can pull off.

Grids

Grids could be defined as a series of vertical and horizontal rulers that allow you to compartmentalize the website. They improve readability, or in other words, make the content easy to absorb. The strict and clear structuring of the various elements present in a website makes it quite eye-catching. The visitors could find whatever they are looking for without any hassle.

Colors

A wide range of theories regarding color palettes and their combinations, contrasting schemes, monochromes, etc. exist but ultimately everything comes down to common sense and what you feel. Observe the top websites to know how colors interact with one another. Pick at least two base colors for the background, and fill in the rest with shades (that are dark and mixed with black) and tints (that are light and mixed with white).

White Space

White space, also known as negative space, offers the text in the website lots of breathing room and spatial serenity. Studies have shown that you can make practically any element stand out by adding an appropriate amount of white space around it.

For example, the content must not look cramped. To make it easy to scan, the paragraphs need to have substantial padding. White space encompasses 50% of the page and adds class to the design.

Graphics

The experts working for a renowned SEO agency Johannesburg said while a great website does not need extravagant graphics, but graphics of inferior quality could, unfortunately, hurt the design. Graphics contributes to the visual message, and although it may not seem quite impressive, it successfully enhances the entire look as well as the feel of the website. Now isn’t that great?

The aforementioned principles would work only when they are connected to each other. A website is believed to be well-connected if it has consistency and unity. Unity shows how the elements of a design fit together, and consistency is when the elements remain the same throughout the design. These two attributes determine the professionalism of the website as well as the designer.

How to Improve Your Website Design? 4 Tips to Consider

In the age of digitalisation, it has almost become impossible for entrepreneurs to start businesses without fully functional websites. Whether it is about promoting a brand or selling products, you need websites the most. It works as a representative of specific brands. In other words, it can be stated that websites are the digital front doors for businesses.

How is it possible to improve your web design? Have you been looking for the right answer to this question? If yes, then have a close look at the below section right now. Here are some tips on how to attain the mentioned goal.

1. Make a Plan

Building websites without the assistance of web development companies in Cape Town or from other locations, is pretty much difficult. Web design involves some complex techniques that only professionals know. This is why it is better to seek their help, rather than carrying out this task by yourself.

To ensure that the website you are going to create with the help of experts, will meet the needs of your potential clients, you should make a proper plan. Just do some research on the target audience before you proceed further with the web design and development tasks. Experts who have proper training and experience have the ability to make fully functional websites, without making any mistake.

2. Remove the Following
Specific elements on your site may affect your SEO ranking. In order to improve SEO ranking, do not forget to remove the large media files, complicated animations, and stocky images from your website. Avisually pleasing site and the one that performs well in search engines, like, Google can easily grab the attention of web traffic.

3. Include Follow and Social Share Buttons
If your business website lacks social share buttons, there are chances that you will fail to captivate the attention of social media traffic. In order to reach more and more online audiences, make sure you include follow and social share buttons.

4. Improve Page Loading Speed
If it takes too long to open a specific webpageor website, there are chances that your potential clients will leave it in the midway. A site that contains too many large media files and images, usually takes a long time to open.

One of the best ways to boost a website’s loading speed is to optimise images. Professionals who offer SEO and website design services in Cape Town and other places, know the latest techniques of improving the loading speed.

When it comes to choosing web design companies, you have several options to choose. But, do not just pick up any option that comes handy. Rather you should do some research in order to make the correct choice.

Website Design Best Practice 2020 – Everything that You Should Know

The trends of website designing evolve every year, and 2020 is, of course, not an exception to the fact. The days of HTML built websites are gone and today's’ websites are even more functional.

So, to be on the top of the search engine result pages, and attract quality traffic towards your business website, you need to be aware of the latest trends of modern-day web development Cape Town or that of any other city. So, to help our readers in developing a fully functional website, we’ve come up with today's’ post. Check it out now!!

Latest Trends of Website Designing 2020
Many trends have been updated, and many have remained unchanged.  Are you eager to know what they are? So, here we go….

1. UX Oriented Designing
As the name suggests, User Experience (UX) is the method of gaining the highest level of user satisfaction by bettering the accessibility and usability of the website. So, while designing the website, you should always prioritize the preferences of your visitors. To enhance the UX of your website, you can follow the following strategies.

• Make It Useful
Make the contents of the website useful and keep them original.

• Focus on Usability
Try to make the website easy to navigate and keep it responsive.

• Focus on Desirability
While designing the website, make sure that it exceptionally showcases your brand.

• Credibility Matters
While designing your business website, never miss to present yourself as the industry authority. It will help to retain the trust of the users.

2. Minimize Animation
While designing your business website, make sure that you don’t make overuse of animation. It can make the website annoying for the users because excessive animation confuses them like anything. So, instead of making the website entirely animated, limit it into some specific areas like the CTA button.

3. Content is Still Ruling Over the Reign
Like the last three years, content is ruling over the reign of website designing in 2020 as well. To award your website with the maximum user-engaging attribute, make sure that you develop high-quality, original content for your website. It will enhance the brand’s trustworthiness as well.

4. Don’t Forget SEO
SEO is the key player when it comes to awarding your website with the desired level of visibility. So, to maintain quality ranking, while hiring website design services in Cape Town or any other region, make sure you are being provided with the SEO services as well.

Hope this helps!! So, now when you are aware of the best practices of website designing in 2020, get your hands dirty and start with the development campaign today! Reach the best website designing agency at the earliest and get the job done effortlessly.

3 Easy Tips to Follow When Building SEO Friendly Websites

Every online business requires a fully-fledged website that acts as a representative of a specific brand or company. Building a business website is comparatively easier than creating an SEO friendly site.

SEO that stands for search engine optimization is a process of displaying certain websites or webpages on the higher position of the list in search engine result pages. When a website appears on the top of the list, more and more online audiences get a scope to visit it. In short, SEO is a great method of driving web traffic towards your site.

With this, you might have realized how important it is to make your business website more SEO friendly. Below are some easy tips on how to make websites more SEO friendly. Please check these out now.

1. Make Your Website Navigation Search Engine Friendly
Besides using Flash for the navigation on your site, you need to pay attention to the tactics of making those Flash objects web crawler friendly and accessible. Professionals who offer services like SEO and web development in Cape Town and other places know the right techniques of building SEO friendly sites. They use advanced techniques for the best possible outcomes. 
 
2. Create Content That Web Crawler Can Read
Without high quality and catchy content, your website will look almost like a blank page. In order to convert the online audience into your customers, it is necessary to fill each of the webpages with high value and SEO friendly contents. When creating content, it is necessary to focus on its structure (headings, subheadings, title, paragraphs, bullet points, and links.)

One of the major reasons for building websites is to give your message to your potential customers. This is why it is necessary to write content in such a way so that they can convey your message to the visitors. Filling your webpages with the contents that web crawlers can read, maximizes your scopes for improving your SEO ranking.

3. Improve Your Page Loading Speed
Slow-loading websites always frustrate visitors. The online audiences want to find their required information on the internet by spending less time and effort. So, if your business website takes long to load, there are chances that your visitors will leave it in the midway.

Experts, who offer services like SEO in Cape Town and other locations, know the right techniques of how to improve the loading speed of a website. Some of the common ways of achieving this goal include optimizing images, avoiding using large media files, and removing clutter.

Whether it is about creating a mobile-friendly or SEO friendly website, professionals have the ability to carry out every task properly, without making any mistake. Experienced and well-trained experts use the best strategies for the best possible outcome.

Getting Started with WordPress development- The Ultimate Guide

WordPress development is one of the most popular trends of the website development world in recent time.  It's the ideal choice for two different groups of users. In the first group, we can consider the master developers, and in the other one, some people don’t have any particular coding experience.

To know how to get started with WordPress development Cape Town or that of any corner across the globe, keep reading this post!

The Basic of WordPress Development
If you want to get the most out of WP development, learning a few coding languages can significantly help. WordPress is developed on the most common programming languages like PHP, HTML and CSS.  Sometimes, you can also find a little utilization of JavaScript.

Besides, some other coding and languages like MySQL and more are involved. However, it’s not necessary to learn them all in detail as a beginner WP developer.

What Should You Know?
Well, learning PHP, CSS and HTML are necessary for WP development.

1. The Role of PHP
PHP is the controller of the internal interactions. It also monitors the way it connects with the database of MySQL.

To create the outstanding functionalism in WordPress, one should and must learn PHP!!

2. CSS- Drive the Style
CSS directs the style of the website. Using CSS, you can make your site different from the others on the web. Mastering CSS requires a considerable learning ability.

3. The Structure- HTML

The functions that you create by using PHP and the style you form with the help of CSS can be structured using PHP. You can learn this language easily; however, it’s more than vital to be aware of its applications.

To get the most out of a WP development, learning JavaScript will offer you added advantages.

What Are the Paths of Development that You Need to Recce
There are three different paths that you need to take for a comprehensive development process.  Let’s check them out here!!

1. Developing the Theme

This is the first step of WP development. Learning theme development will award you with a website that is aesthetically appealing as well as unique. Learning the languages mentioned above will help you with satisfactory theme development.

2. Building the Core
Let’s face it!! Developing software for WordPress demands a lot of skill. If you don’t have previous experience in PHP development, it’s better to not to proceed with the core development. It may produce a devastating result.

3. Developing the Plugins
The social networks, membership sites, different forums…all of them are the example of Plugin. Like the core development, this too needs some previous experience. It is directly related to the SEO parameters. So, instead of trying own skills, it's always a wise idea to leave this job on an adept SEO agency Cape Town or that of your area.

Apart from the steps mentioned above, a successful WP development requires learning sources like Codex and more. Besides, being a part of the WordPress community will be of great help. For the best results out of a WP development work, the most viable option is to count on a dedicated agency for the same. Search for the best one near to you and reach them today!