3 Best Reasons to Invest in Web Designing Services

In this era of digitalization, having an online presence is more than essential.  You can keep your first digital footsteps by designing a website.  A recent statistics say that your visitors spend around 15 minutes to check out the contents. Among them, 66% prefer to check out something comprehensive. An aesthetically pleasing website can help in generating more organic crowd to your site.

In this post, we’ll give you six best reasons to hire a dedicated agency web design in Cape Town. Check them out right away!!

Importance of Website designing

A comprehensive website is the virtual face of your business. There are a lot of reasons to design it carefully. Let's check out the most important ones out of them.

·         Your Website Builds up The First Impression of Your Business

When your target audience visits your website, they get introduced to your brand for the very first time. By visiting your site, they adopt an idea about the function of your business. They don’t invest much time to judge your brand.

In case your website looks less appealing, your visitors will carry a negative impression of your brand.  Naturally, it will lead to missing out on generating fruitful leads. They will leave your website and won't come back again. To avoid this, you need to contact a proficient web designer.

·         Serves the Purpose of SEO

Web designing has a direct connection with the SEO performance of your website. The way of publishing the contents, controlling the page loading speed, and more can help in matching with the SEO parameters. Besides, the coding should also be SEO friendly. 

While designing a perfect website, you must keep these facts in mind. This will serve your purpose of coming up to the top rankings of Search Engine Result Page.

·         Enhances the Brand Value by Developing Trust

As per the recent statistics, poorly designed websites can't develop the desired brand value. This is because it lacks when it comes to developing a significant relation of trust with their audience. Poor designing of a website conveys the message to their customers that the brand somehow lacks trustworthiness. 

Apart from that, a properly designed websites help your users to experience the desired level of satisfaction in terms of User experience. This naturally makes them stay for a longer time on your business webpage. Later, this enhances the chances of maturing more leads.

Hope this post helps! Now when you know the importance of designing a website, be a little careful while calling an agency for web development Johannesburg or in other areas.  Make sure that they are good designers too. Pick up your phone and make the final call to the best web development agency near you.

Debunking 7 Major Website Design Myths for Better Outcome

Website, a digital front door of modern-day business organizations, attracts traffic beyond geographical boundaries, escalates conversion rates, and enhances earnings. Apart from paying close attention to essential elements such as colour scheme, typography, navigation, etc., when designing, you must also ignore few associated myths, which unfortunately wreck all your efforts.  For example, more features mean better experience. In actuality, however, consumers prefer simplicity.

1.      Utilizing Flash Shows Many Great Visuals-

Specialists working for renowned digital marketing companies inJohannesburg said flash might look awesome, but it does not work on nearly any device nowadays, hence, deemed pretty useless. Google, Yahoo, Bing, and other major search engines have already rejected Flash.

2.      Relying upon Stock Photos-

Stock photos might seem like a viable option, but you must use your own images too. Doing so lets a website convey messages uniquely, thus, stay ahead of the curve. Make sure all pictures uploaded are of high resolution. Try customising them in accordance with varying requirements and expectations.

3.      Not Testing on Varied Devices-

Your website is responsive, hence, good enough, right? Wrong. Varied devices are readily available in the market, and each bears little or no resemblance to each other. If you cannot test your website on every gadget, at least catch hold of the common ones. Remember something might look good on a smartphone but not necessarily on a tablet.

4.      Believing Homepage is Most Important-

While the homepage is visited maximum number of times, never neglect other internal pages. Visitors planning on making a purchase will obviously visit the product page, and scan descriptions given. Some get an idea about a company by reading the about us page first and then think of collaborating.

5.      Thinking about Content Later­-

Content must come before design because it determines how and where everything else will be laid. Without blogs, articles, press releases, etc., you will simply end up changing the entire layout later.

6.      White Space Equals Wastage-

White space helps a website look impeccable, and texts or images stand out. If you want visitors to notice the call-to-action (CTAs), try placing them strategically out here. As per the latest studies, if used correctly, white space can increase readability up to approximately 20%.

7.      Considering Accessibility Inconsequential-

Top-notch professionals carrying out web design in Cape Town with acute precision defined accessibility as a process of eliminating barriers so that people suffering from disabilities such as vision or hearing impairment can operate site seamlessly.

Besides myths stated above, several contemporary entrepreneurs also failed to realize the significance of social media. Well, Facebook, Instagram, Google+, Twitter, LinkedIn, Pinterest, etc. effectually contribute to search engine rankings.

Rather than sharing content on each platform separately, you must incorporate social media buttons right on the website. They strengthen B2C (business-consumer) relationships. Now isn’t that great?

6 Major Mistakes to Avoid While Blogging on Website

Many modern-day business owners might not realize but adding blogs to the website have plenty of benefits. Apart from acting as a means to express opinions in a seamless manner, brands utilize them for reaching larger segments of population within a very short period. Well, in case you have been planning on blogging for quite a long time now, please seek third party assistance, thus, avoid mistakes specified below.   

1.      You Pay Attention to Ideas that Only Interest You

Top-notch professionals carrying out web design in Cape Town said when you start blogging, always choose ideas that interest everybody, regardless of gender, ethnicity, age, etc. because no matter how many times you go through a piece, you are not its only intended reader. Remember if you prefer something personally, it does not mean that it will be good for your company.

2.      You Digress

Even though you can let your personality shine through your writing, make sure never to misuse this privilege. It is one thing to be yourself, and a whole another thing to incorporate multiple personal experiences, thus, digress from actual subject matter. Too many anecdotes and analogies, unfortunately, compel readers to lose patience. 

3.      You Do Not Use Data as Proof

Claims and arguments are much more convincing when rooted in thorough research as well as substantial data. As marketers, you do not just need to persuade people to be on your side about a particular issue but also persuade them to take proper action against it. Studies have shown that data-driven content wins people’s trust quickly. 

4.      Your Content is Borderline Plagiarized

Plagiarism did not work in school, and it would surely do not work for an organization’s blog. However, few beginners think they can get away with classic copy and paste tactic. Readers and editors can tell if a piece is copied from somewhere else. Your tone would feel different, or you might end up using phrases incorrectly.  

5.      Your Style if Excessively Stiff

Writing blogs is different from writing a thesis paper. The style followed when writing latter is not what consumers will enjoy. Professionals offering services for WordPress web design Johannesburg as well as in other places for a reasonable price said instead of being stiff, adopt an interactive tone so that readers feel you are one of them. 

6.      You are Not Consistent

You must be consistent for driving abundant traffic, escalating conversion rate, and contributing to business prosperity. If you publish five posts in one week and then go MIA (missing in action) for a month, you will lose customers. Companies committed to publishing content regularly reap biggest rewards.

Each mistake specified above hampers business reputation to a great extent, so, you better hire a professional, who can write blogs on different topics, starting from health to fashion, without hassle. Apart from performing a comprehensive background check, look out for characteristics namely work ethic, social skills, industry knowledge, expansive network, clear understanding of search engine optimization (SEO), etc.