How to Design Attractive Websites? Five Principles to Consider

Not every web designer out there is capable of understanding what exactly breaks or makes a website. Web design, to a great extent, relies upon creativity, thus, is considered more art and less science. However, since it is innately after all a way of presentation, a few principles apply. By following the below-mentioned pointers, anyone could create an attractive design and move closer to achieving fame. Remember, experience and skills still matter.

Balance

According to the top-notch professionals offering quality yet affordable website design services Cape Town, balance ensures the website does not slide from one side to the other. You can manipulate the overall visual weight of the design by changing the size and color as well as by removing and adding elements. Achieving balance is a challenging endeavor that only a trained eye can pull off.

Grids

Grids could be defined as a series of vertical and horizontal rulers that allow you to compartmentalize the website. They improve readability, or in other words, make the content easy to absorb. The strict and clear structuring of the various elements present in a website makes it quite eye-catching. The visitors could find whatever they are looking for without any hassle.

Colors

A wide range of theories regarding color palettes and their combinations, contrasting schemes, monochromes, etc. exist but ultimately everything comes down to common sense and what you feel. Observe the top websites to know how colors interact with one another. Pick at least two base colors for the background, and fill in the rest with shades (that are dark and mixed with black) and tints (that are light and mixed with white).

White Space

White space, also known as negative space, offers the text in the website lots of breathing room and spatial serenity. Studies have shown that you can make practically any element stand out by adding an appropriate amount of white space around it.

For example, the content must not look cramped. To make it easy to scan, the paragraphs need to have substantial padding. White space encompasses 50% of the page and adds class to the design.

Graphics

The experts working for a renowned SEO agency Johannesburg said while a great website does not need extravagant graphics, but graphics of inferior quality could, unfortunately, hurt the design. Graphics contributes to the visual message, and although it may not seem quite impressive, it successfully enhances the entire look as well as the feel of the website. Now isn’t that great?

The aforementioned principles would work only when they are connected to each other. A website is believed to be well-connected if it has consistency and unity. Unity shows how the elements of a design fit together, and consistency is when the elements remain the same throughout the design. These two attributes determine the professionalism of the website as well as the designer.