Not every web designer out there is capable of
understanding what exactly breaks or makes a website. Web design, to a great
extent, relies upon creativity, thus, is considered more art and less science.
However, since it is innately after all a way of presentation, a few principles
apply. By following the below-mentioned pointers, anyone could create an
attractive design and move closer to achieving fame. Remember, experience and
skills still matter.
Balance
According to the top-notch professionals
offering quality yet affordable website design services Cape Town, balance ensures the website does not slide from
one side to the other. You can manipulate the overall visual weight of the
design by changing the size and color as well as by removing and adding
elements. Achieving balance is a challenging endeavor that only a trained eye
can pull off.
Grids
Grids could be defined as a series of vertical
and horizontal rulers that allow you to compartmentalize the website. They
improve readability, or in other words, make the content easy to absorb. The
strict and clear structuring of the various elements present in a website makes
it quite eye-catching. The visitors could find whatever they are looking for
without any hassle.
Colors
A wide range of theories regarding color
palettes and their combinations, contrasting schemes, monochromes, etc. exist
but ultimately everything comes down to common sense and what you feel. Observe
the top websites to know how colors interact with one another. Pick at least
two base colors for the background, and fill in the rest with shades (that are
dark and mixed with black) and tints (that are light and mixed with white).
White Space
White space, also known as negative space,
offers the text in the website lots of breathing room and spatial serenity.
Studies have shown that you can make practically any element stand out by
adding an appropriate amount of white space around it.
For example, the content must not look
cramped. To make it easy to scan, the paragraphs need to have substantial
padding. White space encompasses 50% of the page and adds class to the design.
Graphics
The experts working for a renowned SEO agency Johannesburg said while a
great website does not need extravagant graphics, but graphics of inferior
quality could, unfortunately, hurt the design. Graphics contributes to the
visual message, and although it may not seem quite impressive, it successfully enhances
the entire look as well as the feel of the website. Now isn’t that great?
The aforementioned principles would work only
when they are connected to each other. A website is believed to be
well-connected if it has consistency and unity. Unity shows how the elements of
a design fit together, and consistency is when the elements remain the same
throughout the design. These two attributes determine the professionalism of
the website as well as the designer.
